If launch costs really fall by a factor of one hundred, as reusable heavy-lift vehicles are projected to deliver, a wide range of orbital business models that make no economic sense today start to work, in-orbit manufacturing, satellite servicing, orbital data processing. The problem is almost nobody is building the services layer those future businesses will actually run on, because most space-focused founders are drawn to the rocket itself rather than to what happens once getting to orbit is cheap and routine.
This product is infrastructure-as-a-service for that coming orbital economy: a concrete operational service, such as shared in-orbit data processing and relay for satellite operators who can't justify building their own ground and processing infrastructure, that doesn't require owning launch capability at all. It's built to work on today's launch economics first, so it doesn't have to wait for the hundred-x cost drop to start generating revenue.
The wedge is picking one service and proving it with real satellite operators flying today, building the operational track record and launch-provider relationships now, so that when launch costs do fall, the company is already the default infrastructure layer rather than a new entrant trying to catch up to an economy that moved without it.